Leaving the Baggage Out of the Bag
I’ve been feeling inspired after working with a first-time Saks customer who I am hoping will become a client, as we set out to find her a dress for a wedding where there will be complicated relationships and themes to adapt to. Often times when I am approached by a customer who wants to find a dress, I want to run the other way - especially when that dress is from the ball gown department. And something I realized last night while discussing my sales work and my fashion writing with this lovely beautiful woman is that a reason why dress shopping is so difficult is because of the emotions involved in the dress and in the expectations of the events for which the dress will be worn. I can sell denim no problem. I have reached such a level of blazing confidence with denim that I can even sell brands to women who are not familiar with that particular cut or wash or who were looking for their "comfort" style but I will hand them something originally unthinkable to them, and t