The Real False Advertising
Something that has been brought to my attention, that I would have never noticed otherwise (and an example of how societal programming works), is that models no longer smile in advertisements. I even saw an image of a scowling child for a hospital campaign in the mall the other week, an appeal to "Join the fight". It is an age of anger, confusion, uncertainty, and bullying, and this is now being expressed, or possibly perpetrated, in fashion advertising. While the public might have been growing tired of the images of fake smiles and strange enthusiasm of people in posters, this new direction is indicative of even more strange times to come. A time of complete falseness - a new breed of "false advertising". In my research I found studies have shown that while broad smiles show friendliness, they also depict less competency. One article explains that in fashion or retail, it's okay to have less competency, whereas for a medical advertisement, it's more ...